You stare at the blank page. You know you need to write persuasive content for your website—a bunch of words that help people understand what you can do for them. And you want it to be authentic.

It’d also be nice to have at least have some idea what to say about the value you provide when you go to events too, no? I mean, who doesn’t need a decent elevator pitch?

You, my friend, need a solid brand story.

A solid brand story is not unlike a house, in that it needs certain elements–8 of them, to be specific–in its foundation to stand tall and strong.

The good news is, I’m going to help you get it done, right now.

Want the PDF to go with it?

If you sign up for my weekly newsletter (at the top or right of this page) you’ll also get a detailed PDF of this short course as well, so you can just tick off the boxes and fill in the blanks, so to speak.

Why This Video is Worth 30-60 Minutes of Your Time

This is a 30-minute teaching session followed by 30 minutes of Q & A. I know you’re busy, but this is pure useful content with no fluff, and it’s going to help you sell yourself to the world in an authentic way.

I spent 20 years working with stories in some capacity or another, first as a business journalist, then as a consultant, helping both agencies and individuals write and share their brand stories. Now I’ve created this “formula” that summarizes everything I learned. And no, this isn’t a sales pitch. It’s on the house.

I just taught this formula to students at Wedge15’s Branding School (they teach entrepreneurs how to define and communicate their brand with the world). Like me, they’re all about helping people live their authentic purpose.

Along with learning this easy formula, you’re also going to get some great insights from Gloria Roheim McRae, Digital Strategist, HuffPost Columnist and Co-Founder at Wedge15, on defining and sharing your brand…plus insights from me on what it means to step into your greatness and live your purpose (including challenges you’ll face).

Why not watch some of it right now?

After you watch it, I’d love to hear your thoughts and reflections in the comments below. And don’t forget to download the PDF that goes with this–just click on the bar at the top of this page, then go to your email (remember to check your Junk folder, just in case) and click on the link. It will send you to a page where you can download the PDF.

Have fun writing your brand story!